Folklifeandme here—if you’ve stuck with me this far, you know we’re just getting started on unpacking the evolution of folklore in the age of the internet. Last time, we talked about how corporate influence and social media have blurred the line between folklore and fakelore. But today, we’re diving deeper, beyond the surface scroll of our social feeds, to explore how fakelore spreads in the digital age, the role of influencers in this cultural remix, and—importantly—how we can protect the authenticity of our cultural heritage. Because, let’s be honest, you don’t want to be that person who mistakes a viral meme for a piece of ancient wisdom. Trust me. Fakelore in the Age of Screens: An Unwelcome Evolution? We’ve all been there. You're scrolling through social media, and boom—a post appears around some ancient "tradition" that seems to have appeared out of nowhere. The post has thousands of likes, a quirky influencer dancing in front of it, and comments filled with, “Wow,...
Hi again, it’s Folklifeandme. If you’ve been following my journey so far, you know that I’ve been exploring into some heavy ideas surrounding digitization and commercialization—topics that impact how we understand culture today. But before we dive into the details of today’s post, let’s take a moment to reflect on why this is so crucial. We live in a world where influence is power. From movie stars to TikTok creators, whoever captures the most attention wields the most authority. And here's the kicker—this influence often has little to do with truth or authenticity, especially when it comes to cultural expression. The rise of social media influencers has blurred the line between what’s genuine and what’s manufactured, and this confusion has serious implications for the world of folklore. Today, we’ll dig deeper into this phenomenon by taking a closer look at how corporate influence shapes what we see, hear, and believe—and how that has sparked a modern-day crisis in the way we view...