Skip to main content

Posts

Showing posts with the label Digitalization and Heritage Preservation

The Digital Dance of Fakelore: How Cultural Narratives Spread Online

Folklifeandme here—if you’ve stuck with me this far, you know we’re just getting started on unpacking the evolution of folklore in the age of the internet. Last time, we talked about how corporate influence and social media have blurred the line between folklore and fakelore. But today, we’re diving deeper, beyond the surface scroll of our social feeds, to explore how fakelore spreads in the digital age, the role of influencers in this cultural remix, and—importantly—how we can protect the authenticity of our cultural heritage. Because, let’s be honest, you don’t want to be that person who mistakes a viral meme for a piece of ancient wisdom. Trust me. Fakelore in the Age of Screens: An Unwelcome Evolution? We’ve all been there. You're scrolling through social media, and boom—a post appears around some ancient "tradition" that seems to have appeared out of nowhere. The post has thousands of likes, a quirky influencer dancing in front of it, and comments filled with, “Wow,...